Stories that move people. strategies that move markets.
Scroll down to explore more
VIETNAM-FOCUSED
GTM STRATEGY
Story system
Services
We design story systems that fuel growth —
and lead Go-to-Vietnam strategies that help Web3
brands localize, launch, and scale with confidence.
Go-to-Vietnam-Market
pho strategy
banh mi strategy
ca phe strategy
Learn more
full-stack content for growth
Content Engine that Drives Growth
Narrative Strategy & Deep Dives
Multi-Format Content, End-to-End
Founder-Led Threads & Team Voices
short-form video services
TikTok Growth
Weekly Viral Short-form Videos
Brand Page Management
KOLs/ TikToker Collaboration
founder-led marketing
Founder Narrative Clarity
Magnetic Content Strategy
Founder-Led Distribution Engine
Public Presence System
fast-track fundraising kit
Investor-Ready Pitch Deck & Custom GPT
Warm Intro Mapping & Outreach System
Fundraising Narrative Coaching
Data Room Setup & Optimization
Case study
We've successfully collaborated
with over 20+ clients across the
globe.
Meme projects
From memes to movement
— viral-first GTM, real
community growth
consumer dapps
Local-first gtvm
to onboard retail users
and crypto-native
in vietnam
BTCFi protocols
provided end-to-end
services, helping clients
to win hackathons and
secure grants / funding
DeFi protocols
Fundraising, token design
$and gtm initiatives (builder
houses, educational
$series) for DeFi teams
scaling in sea
GameFi projects
Drive in-game + on-chain
growth with storytelling
& player-focused GTM
Meet the Souls
Behind Souls Lab
Anh le
COFOUNDER/CEO
I’ve built and raised VC-backed startups in both Web2 and Web3. With Souls Lab, I help crypto teams break into Vietnam through sharp go-to-market execution and storytelling systems designed for real traction.
Team
STRATEGIST- CREATORS-TRADERS
Souls Lab is proudly built by an all-women team — traders, creators, builders — each bringing a unique edge to the table. We’re diverse in background but united in heart, treating every project like our own.